Starbucks Note #3 - Loyalty and Value

I am reading the Onward book and I find one part sparks me off when he is talking about the loyalty and value of regular customer. So, here it is:

"And if we could crack the code on loyalty and value, we would achieve multiple goals

• See an uptick in sales

• Reward our core customers

• Provide the valur people seek in tough economic times without cheapening the brand

• Save money by reducing the number of credit card transactions and thus some of the millions of dollars we paid in associated fees

• Strengthen the bond with customers inexpensively in combination with our evolving online presence."

That's it for today!