Stand on Your Stand
This is another great piece of writing from Seth Godin. His thought really inspires me.
"People and brands and organizations that stand for something benefir as a result. Standing for something helps you build trust, makes it easier to manage expectations,and aids in daily decision making. Standing for something also makes it more fun to do your gig, because you're on a mission, doing something that matters. Of course, there's a cost. You can't get something for nothing.
It's frustruating to watch marketers, politicians, and individuals fail into the obvious trap of trying to stand for something at the same time they try to please everyone or do everything.
You can't be the low-price, high-value, wide selection, convenient, green, all-in-one corner market. Sorry...
To really stand for someting, you must make difficult decision mostly about what you don't do. We don't ship the products like that, we don't stand for employees likes that (you're fired"), we don't fix problems like that.
It's so hard to stand up, not to compromise, to give up an acoount or lose a vote or not tell a journalist wha she wants to hear.
But those are the only moments where stnading for something actually counts, the only time that people will actually come to believe that you do in fact actually stand for something.
If you have to change your story because your audience is different (oh, I'm on national TV today!) (oh, this big customer wants me to cut some key corners), you're going to get CAUGHT.
THAT'S BECAUSE THE AUDIENCE IS NOW UNKNOWN TO YOU, everything is public sooner or later, and if you want to build a brand for the ages, YOU NEED TO STAND FOR SOMETHING TODAY AND TOMORROW AND EVERYDAY."
Reading this post makes me take a look about the brand of my blog and tonight, I want to list all questions related to the brand of my blog:-from Seth Godin-
Who are my audience?
What is the mission of my blog?
What creates the brand of my blog?
...
If you, my audience, are reading this blog, please answer me two questions:
Why do you read my blog?
If it's for that reason, did I do a good job to help you for that reason?
For now, some things about the brand of my blog that I am doing now are:
Writing daily
Sharing about business
Sharing about life
Sharing about reading
A little bit about entrepreneurship
A little bit about business
A little bit funny goofy about myself
In brief, I feel this is not a brand or anything. This is a hot pot of little of everything. I don't have a brand right now, what I write right now is mostly about myself and not about you. It doesn't create much impact. It doesn't aim at anything.
Hey!
This is a good time for a new topic. I will write a specific blog post about how to create the brand of my blog.
Below were some interesting picture quotes about brand that I just collected when I searched around the internet.
Bonus: This is gift for dedicated reader (whoever follow until the end of my blog post. A special report from Razorfish that somehowm I come across it, a full-service digital agency at the intersection of creativity, media and technology. Please check it out at:
Website: http://www.razorfish.com/ (they have some cool case studies!)
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