Advertising Series #9: Round, triangle, or square?
Human has an intention to look toward objects that has easy-to-look geometry. I think the simpler the ad, the more chance it will create attention. Researchs show rectangle images have better chance to attract the attention than images having different geometry. Rectangle images are considered to be more trustworthy.
History + imagination + branding => Playboy
COOL
Researchs also show people decline to look at an chaotic environment . We are always finding similar geometry and object that have simple shapes, such as triangle, square, or rounds.
(All credits going to author Dupont, 1001 Advertising Tips, Ideas and Strategies from The World's Greatest Campaigns,I just help to translate and demonstrate more with pictures).
This is so COOL... from Lego
HAHA... French fries become wireless signal
A great ad tells exactly how false perception on people wearing glasses.
Think Small -> Volkswagen Ad
History + imagination + branding => Playboy
COOL
Researchs also show people decline to look at an chaotic environment . We are always finding similar geometry and object that have simple shapes, such as triangle, square, or rounds.
(All credits going to author Dupont, 1001 Advertising Tips, Ideas and Strategies from The World's Greatest Campaigns,I just help to translate and demonstrate more with pictures).
This is so COOL... from Lego
HAHA... French fries become wireless signal
A great ad tells exactly how false perception on people wearing glasses.
Think Small -> Volkswagen Ad
and this is the FUNNY ONE
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