Read note #1 - Never Eat Alone - Writing Stuff and Build Your Branding

"There is no secret. Writing is tough. But people of all talents, at all levels. do it. The only thing necessary to become a writer is a pen, and the WILL TO EXPRESS YOURSELF."
                                                                                                From Never Eat Alone by Keith Ferrazzi

"As a marketing professional, I'm keenly aware that PERCEPTION DRIVES REALITY AND THAT WE ARE ALL, in some sense, BRANDS. I know how all my choices - what I wear, my conventional style, my hobbies - fashion a distinctive identity.

IMAGE AND IDENTITY HAVE BECOME INCREASINGLY IMPORTANT IN OUR NEW ECONOMIC ORDER. With the digital sea swelling in sameness and overwhelmed in information, a powerful brand - built not on a product but on a personal message - has become a competitive advanatage.

YOUR CONTENT WILL BECOME THE GUIDING STAR OF YOUR BRAND, HELPING TO INTEGRATE all your connecting efforts around a unifor and powerful mission. GOOD PERSONAL BRANDS DO THREE HIGHLY SIGNIGICANT THINGS FOR YOUR NETWORK OF CONTACT:

  1. They provide a CREDIBLE
  2. They provide DISTINCTIVE                ======>                 IDENTITY
  3. They provide TRUSTWORTHY
They project a COMPELLING MESSAGE. They attract more and more people to you and your cause, as you'll stand out in an increasingly cluttered world. As a result, you will find it easier than ever to win new friends and have more of a say in what you do and where you work."

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