Lean Startup #3: Build-Measure-Learn Loop

"Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customer respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop."

Build
I admit that I am a wanna-be entrepreneur. The worst thing about wanna-be entrepreneurs is they have a lot of ideas and none of them has been realized and carried out until the end. I think most entrepreneurs are enough intelligent to create a decent product to present it in front of the public. The challenge may be not the product or idea, but themselves. The challenge is winning the little guys in their mind, saying "Your products are sucks, hide it here in your mind, and wait for the perfect prototype or the perfect time to give it to customers." No, the best time is gone already, the second best time is NOW.

Measure
Measuring how customer respond is putting yourself in customers' shoes and trying to solve their problems. Talking to customers and building a product must go hand in hand. You are not building it for yourself, but for customers and entrepreneurs must set up more ways to communicate with customers and be compassionate with their pains. Here are some measuring lessons I found on internet which I feel it's pretty cool and true:

http://www.bigvisible.com/2013/03/enterprise-lean-startup-part-ii-measures-for-learning/

Learn
Learning is actually breaking down your ideas and build it up again. Ideas must be renovated several times based on customers' feedbacks. many bumpers are laid on the entrepreneurship path and entrepreneurs must find a way to go around, avoid, or adapt to it. Therefore, being an entrepreneurs is the most exciting career in the business world and they have to learn all kinds of problems constantly and continuously. It is like killing your old self, at the same time, building your new self.