Advertising Series #6: The Image - Imaginary Figures - Ronald McDonald

Ronald McDonald

                                 

• History:   Date introduced: 1963.   Creator: One of McDonald franchisee with a catchy name, Oscar Goldstein and his local ad agency.
• The creation of imagination they created: The clown represents McDonald and is the key to the fantasy world called McDonaldland (does it sound like McDonald copying Walt Disney's Disneyland?), They also create a team of fictional ad characters who are Ronald's friends, such as:
• Mayor McCheese 
  

• Hamburglar 
  
• Grimace 
  
• Birdie the Early Bird
  
• The Fry Kids

                                                       

• We can see McDonald has a huge ambition to dominate the mind of their favorite KID customers. McDonal's marketers showed that the more one kid love the image of the clown, Ronald, the more he or she will love the McDonald store. Probably, they think this is the house of the Ronald. Once again, the perceived value lesson is proved. 

• The delivered result: 96% American children can recognize the face of Ronald and he is the ultimate spokesman and also the best sale man of McDonald in more than 25 languages. It looks like Being fun is a universal favorite characteristic right?
• Interesting facts:
• This is the Ronald in Thai.

• This is the Ronald in Japan, much cooler!

• Ronald's first TC commercials

                                        

• Japan's Ronald TV commercials