Advertising Series #1: The Image - Why?

Bonjour Guys! (LOL, it is so fun when I can replace the boring Hello)

I am reading a Vietnamese-translated English advertising book and I feel there are some good info over here 

that I cannot wait to share with you guys. Most writings here are not mine, all ideas belong to the author Dupont and his book Advertising Best Secret. I just use the book like a platform to write, translate, and learn. So I am reading a book called Which Image Attracts Attention The Most?. Here are some good notes:

1. Researchs prove that people remember ads, emphasizing heavily on images. better 41% than ad, emphasizing on words. Moreover, according to Starch's (an ad agency?) researchs, it shows that the effect of images hold 44% of making audience notice your ad and for those remember your ads, only 9% can read half of your words
2. Claude Cossette (a mAD man) says the image brings two advantages: 1)The meaning of image can be decoded in the speed of lightning; meanwhile, the meaning of words can only be decoded in the speed of sound.2) The image can create iconic factors and symbolic factors that can deliver messages to related audience.
3. Napoleon said, "If you want to dote upon the crowd, let's use whatever they can see to talk to them."
4. It is amazing that European politicians, social activists from European Union are so eager to learn how to use the tool of image; therefore, they can use image to communicate, because there is twelve different languages speaking in Europe.
5. Image is non-verbal communication. All ideas using image as tool to communicate are going beyond the limit of languages and borders of countries.
6. Image is a solution to create attention in the overloaded-information world.

End for tonight.